We waited almost … Bic, a world leader in stationery, lighters and shavers has partnered with telecom operator Orange to launch the “BIC Phone”, a mobile phone simple and 100% Ready. Quite a return to simplicity, all the details in the following …
Simple in design, it focuses on the essential functions of a mobile phone (make and receive calls and SMS) and comes ready to use immediately, charged battery and SIM card inserted. Declined in bright colors, orange or green, and offered in innovative packaging, the mobile “BIC Phone” targets a wide audience of customers who seek both a product easy to use and a non-binding. Proposed self-service in supermarkets and convenience stores (tobacco shops, newsagents, railway stations and airports …), it will be available in France from the start, for 49 euros with 60 minutes of talk time, without obligation, rechargeable Mobicarte. It will also respond to specific uses phone (have a second line to sell his apartment or his car without being disturbed on its main line) and may serve as mobile troubleshooting to individual desires and needs of users (tourists and businessmen extended stay in France). An idea not that bad which should meet the needs of more users you might think, what do you think?