Created by designers Iskender Asanaliev & Adilet Asanaliev, the “On Air Watch” is a concept wristwatch features a transparent dial equipped with LEDs that display the minutes and whose position indicates the time at the touch of a few seconds on the screen. Nice!
A simple idea and quite well done, which offers a new way to display the time on a watch, though, once again in this area, the ergonomics of reading is ignored in favor of style.
The ON Air Watch Stylist Watch Design
The ON Air Watch Time Indicator Design