The Axe Crack, A New Axe Campaign Advertising

The Axe Crack Perfume

You’ve seen the new Axe campaign? It has nothing to do with the attractive man pursued by the feminine ideal through profit product: sex appeal. No no, now it’s rather … Versailles. Versailles Versailles bit or not I become a star of electronica. I speak here of the Versailles of the big time when belief “do not water my good lady is bad for the skin” discouraged Court to wash. And thus encouraged to hide the smell by perfume.

A little speech as regressive, even though it’s pretty spectacular achievement. Especially when queuing up, small malignant L’Oreal felt in the OEM brand Airness full potential of the perfect competitor Axe untouchable. A range of deos and perfumes must soon leave to center-killing. Hopefully the agency who will spot Airness (BETC I was told my right) will do better than BDH New York for Axe.

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The Axe Crack Perfume