BMW Snug concept, a concept which aims to create a sense of community

BMW Snug concept design photo

Designed by the Hungarian designer David Raffa, the concept car BMW Snug has been designed around values such as simplicity, usability and community. Discovered in pictures in now!

Powered by a fuel cell, the “Snug” has four seats in a spacious interior and open to the outside as well as the ability to customize the appearance of different graphic patterns. A small car concept future urban rather fun and friendly!

Description originale

In the future metropolis, which will be more and more chaotic, confusing, grey and polluted, we risk becoming automatons, slaves to money and personal success: not accepting the intrinsic naturalism of the human being; ready, instead, for selection and competition, forgetting about individual diversity and the respect of pure ideas, which separate us from cold, mechanic industrialization. Escape, via art, from the objective conception of things, choosing instead authentic, non-contaminated expression.

SNUG is a concept which aims to create a sense of community: a simple, fun object, designed for people who appreciate personal relationships, people who are different from the others, in their opinions and in their feelings. This multiplicity of emotions gives birth to an intention of self-expression able to make well-being and happiness blossom, trying to recover the values which are otherwise slowly vanishing in our world.

Some technical parameters :
- 4 seater interior which can be used as a living room
- changeable graphics on the side to be more unique
- fuel cell

The form concept was based on paper waves which are covering a central cell, where the interior can be found. via

A small car concept future urban rather fun and friendly

BMW Snug concept rear view design

4 seater interior which can be used as a living room

BMW Snug concept wide specification

BMW Snug concept height and lenght spesification

changeable graphics on the side to be more unique

SNUG is a concept which aims to create a sense of community

BMW Snug concept by David Raffai

BMW Snug concept design photo